2020 Top Remodelers: Cost-Per-Lead for Full-Service and Specialty Firms

Full-service firms spent nearly a third more per lead on average than replacement and specialty contractors.

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In 2019, full-service firms spent on average 28% more per lead than the average amount spent by replacement contractors. The difference was even greater among the top third of firms, in which full-service firms spent on average 30% more per lead than those in the top third of the replacement category.

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Cost-per-Lead Comparison

See the full list of top remodelers.

About the Author

Vincent Salandro

Vincent Salandro is an associate editor for Builder. He covers products for the Journal of Light Construction and also has stories appearing in other Zonda publications. He earned a B.A. in journalism and a B.S. in economics from American University.

About the Author

Clayton DeKorne

Clay DeKorne is the Chief Editor of the JLC Group, which includes The Journal of Light Construction, Remodeling, Tools of the Trade and Professional Deck Builder. He was the founding editor of Tools of the Trade (1993) and Coastal Contractor (2004), and the founding educational director for JLC Live (1995). Before venturing into writing and education for the building industry, he was a renovation contractor and carpenter in Burlington, Vt.

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