2020 Top Remodelers: Marketing Expenditures for Full-Service and Specialty Firms

On average, replacement and specialty firms spend three times more on marketing than full-service firms.

Replacement contractors spend on average nearly three times more on marketing than full-service remodelers. Data collected (not evident in the chart below) show that the top third of replacement contractors have, on average, nearly 10 times the number of employees dedicated to marketing than the top third of full-service firms.

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Full-Service vs. Specialty Firms: Marketing Expenditures

See the full list of top remodelers.

About the Author

Vincent Salandro

Vincent Salandro is an associate editor for Builder. He covers products for the Journal of Light Construction and also has stories appearing in other Zonda publications. He earned a B.A. in journalism and a B.S. in economics from American University.

About the Author

Clayton DeKorne

Clay DeKorne is the Chief Editor of the JLC Group, which includes The Journal of Light Construction, Remodeling, Tools of the Trade and Professional Deck Builder. He was the founding editor of Tools of the Trade (1993) and Coastal Contractor (2004), and the founding educational director for JLC Live (1995). Before venturing into writing and education for the building industry, he was a renovation contractor and carpenter in Burlington, Vt.

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