Lotz on…: Good Business

Now and then, it’s a good idea to put yourself on the spot with some key questions about how you do (or don’t) run your business. If you answer them honestly, you can learn a lot about what make your business flourish or flounder. This being as good a time as any, let me start off with a toughie: Do you have the guts at the end of a project to ask your clients what they think you could have done better or more effectively? You should listen to their responses carefully, and learn from any suggestions they might have. (Do not ask this question of clients who lack the sensitivity and intelligence