Business: Pre-Qualify Your Customers

1 MIN READ
One of the most common ways remodelers waste time is by meeting with unqualified prospective customers. Time after time, otherwise well-organized, efficient entrepreneurs squander their precious time in sales presentations with people who just aren’t going to buy. These appointments add hours to an already long work week, take resources away from more promising work, and affect morale when yet another job is lost. You can avoid this wasted effort by pre-qualifying prospective customers the very first time you talk with them. Pre-qualifying simply means gathering of information that will help you weigh your chances of getting the job. Some remodelers are so glad to get a telephone call from a prospect — any prospect — that they schedule an appointment

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About the Author

Victoria Downing

Victoria Downing is president of Remodelers Advantage, an organization dedicated to helping remodelers build their businesses, and home of the industry’s largest peer organization, Remodelers Advantage Roundtables. She is also co-author of Mastering the Business of Remodeling. Management, teamwork, staffing, business best practices

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