Jef Forward Makes the Case for 3D Technology

The creative director of Forward Design Build in Ann Arbor, Mich., explains how using 3D design to its fullest potential transformed his firm.

1 MIN READ

In this edition of Big50 Bites, our series that covers the many important topics that impact your Remodeling business, we hear from Jef Forward, creative director of Forward Design Build in Ann Arbor, Mich. Listen as he makes the case for utilizing 3D design to its fullest potential, and how doing so has transformed his firm.

With the advent of 3D technology, in terms of CAD software, the ability to fly a client through the space or around the outside of the house, we find it has become absolutely fundamental to our process. Our conversion rates have been through the roof with it.

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About the Author

Erin Ansley

Erin Ansley is a frequent freelancer for Pool and Spa News and Aquatics International. She has been a professional journalist since 2001. When not sleuthing the web for the latest news or calling on sources in the construction industry for the inside scoop, Erin can be found surfing waves along the California coast, challenging her athletic limits in her favorite CrossFit box, playing drums with her indie rock band, and spending time with her daughter and husband.

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