Communicating the importance of a high-quality, exterior paint can be tricky business. Do the benefits really outweigh any added cost? The answer is “most definitely.” Low-quality paints don’t adhere well, but instead just coat the surface. Any bond between the paint and the surface is further weakened by poor surface prep (a common DIY mistake). These are the most common defects:
- Chalking — Poor quality paints exposed to sunlight or moisture experience the breakdown of the paint’s binder, exposing the pigment as a powder on the surface.
- Alligatoring — Severe drying evidenced by the patterned cracking of paint due to age or sun exposure.
- Blistering — Results in bubbles that occur from moisture and/or bad adhesion of the paint to the substrate or underlayer of old paint.
- Cracking/Flaking— This begins as hairline cracks and progresses to flaking. Usually the result of poor surface prep in conjunction with poor quality paint which does not adhere properly.
- Fading
- Mildew or Algae
- Peeling — This occurs most often with oil-based paints or poor surface preparation.
PPG PAINTS™ SUN PROOF® Exterior Paints: Outstanding Performance
One of the defining characteristics of a high-performance, exterior paint is its adhesion. PPG Paints Sun Proof Exterior Latex House & Trim Paint is laboratory tested under extreme conditions, on numerous surfaces with varying cure times. Its outstanding adhesion—even on difficult surfaces—will allow your paint to resist cracking, peeling or flaking.
Resistance to mildew and dirt stains are equally important standards to meet. PPG Paints Sun Proof product’s 100% acrylic formula delivers exceptional resistance to both dirt and mildew stains when applied to properly prepared and primed surfaces. Sun Proof paint also is formulated with flash rust resistance that ensures rust stains—from such things as nail heads—won’t bleed through the paint.
PPG continually strives to provide industry leading paints and coatings that meet, or exceed the regional and/or third-party standards for sustainability. Offering your homeowner customers this added value is a nice upsell benefit in today’s market.
Sun Proof Exterior Latex House & Trim Paint is available in three options: Flat, Satin and Semi-Gloss. All sheens are VOC compliant in regulated areas nationwide, with VOC levels of less than 50 g/L.
The quality of your work is often dependent upon the quality of the products you use. Be sure to choose paint that is durable and high quality for all your homeowner customers. That’s not just good business, it’s also good FOR business.
