The Oregon-based trade group says it is putting additional resources into the hands of contractors and installers as demand for metal roofing increases in the U.S. and Canada. The digital marketing toolkit includes yard signs, literature, infographics, videos and ads. Many of the features can be customized.
The toolkit is available for Metal Roofing Alliance members. Membership costs range from nothing to $2,500 a year, depending on level of service contractors are looking for.
The MRA also offers training, business development resources and a lead-generation platform to connect prospective customers with contractors. That has delivered some 310,000 homeowner leads to date and generated $2.3 billion in sales, according to the alliance.
MRA says the residential market share of metal roofing grew from 3% in 1998 to 14% in 2016 and should hit 20% by 2020.