Ever wonder why some people have all the best employees? Why they seem to sell every lead they touch? Why everyone knows them wherever they go? Victoria Downing has four easy tips from Dale Carnegie’s famous book How to Win Friends and Influence People.

“How to Win Friends and Influence People is one of those books that everyone should read–several times,” Downing states in the video below. “The lessons inside are common sense, but like so many things in life, they’re easy to forget.”