LANDMARK TOWER And then there’s Bromo-Seltzer, the Victorian-era indigestion/hangover cure in a blue bottle that found its way into medicine cabinets across America. It’s hard to miss the imposing 15-story stone structure that dominates the skyline west of downtown and not wonder if some Tuscan town is missing its clock tower. It is, in fact, the Emerson Bromo-Seltzer Tower, a close copy of the Palazzo Vecchio tower in Florence, Italy.
Built in 1911 to promote the fizzy “morning after relief’” powder, it was originally topped with a 50-foot replica of Bromo-Seltzer’s signature bottle. Although the bottle was removed in 1936, the top of the tower is bathed in blue light as a color-coded tribute.