Business Forum: Make Marketing Dollars Count

Have you noticed (as many other remodelers have) that your main source of leads — referrals — just isn’t what it used to be? If so, it may be time to market your services. Begin with the basics and do them well before branching out to more expensive, less effective tactics. In a few years, your marketing program will be producing enough good leads to allow you to pick and choose more of your projects. That’s the goal of a successful program: using your resources to concentrate on the types of jobs you want to do and getting paid a professional rate for doing them. How Much Should You Spend? A rule of thumb says that full-line remodelers should