A Closer Look PRIZM, by Claritas
www.claritas.com
866.737.5997
What it does: A demographic and segmentation system that links ZIP+4 codes to 66 consumer segment clusters that differentiate customers based on their preferred products and services.
Fee structure: One-time usage fee or by subscription.
MapPoint 2004 and MapPoint Web Services, by Microsoft
www.microsoft.com/mappoint
800.426.9400, ext. 11315
What they do: MapPoint 2004 uses “wizards” to create customizable maps displaying past project locations and demographic variables such as income, home value, and education level. MapPoint Web Services is a Microsoft-hosted location that integrates and analyzes your data according to the latest demographics.
Fee structure: MapPoint 2004, starting at $90; MapPoint Web Services, annual fee.
StarProbe, by RosellaDB (Australia)
www.roselladb.com
61.2.9482.2540.
What it does: Cross-platform data-mining software that works with most common database systems. It provides predictive modeling, clustering, and hot-spot profiling as well as regression, statistical, and correlation analyses.
Fee structure: Annual subscription.