Managing markups

Remodelers may need to re-examine the way they mark up subcontractors' work and high-priced products.

3 MIN READ

Bottom Lines There are still ways for remodeling contractors to satisfy the customer and yet be able to justify their markup or at least make money on the project.

Instead of marking up high-priced items in the same way as the rest of the products, a company could probably break the markup down to 15% to 20%, while keeping the labor figure at the original price, and make money on the total.

Another possible way to be able to make a profit while farming out a larger percent of the project is to lump the cost of the company’s own crews, who are handling 20% to 30% or more of the project, and the cost of the labor performed by the subs together. Make this an integral part of the total job cost to the customer.

For years, remodeling companies have subbed out the electrical, plumbing, and HVAC products, including their installation, and then marked it up the normal 50% to 67% number.

Walt Stoeppelwerth Mark Robert Halper There is a strong possibility that, for the near future, they may be able to make the labor and material cost of another subcontractor blend in as well. — Walt Stoeppelwerth is a publisher of management and estimating information for professional remodelers. 800.638.8292; htbill@worldnet.att.net;www.home techonline.com.

About the Author

Walt Stoeppelwerth

Walt Stoeppelwerth founded HomeTech Systems in 1965, the first company of its kind to provide unit cost estimating and business management information to construction professionals. Known as the "Henry Ford of the remodeling industry," he began writing for REMODELING magazine in 1986 as one of two original columnists (the other was Linda Case), where he continued to contribute to the industry until he passed away in 2013.

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