Talk It Up

A program on talk radio can do a lot for your business. Here's what it takes to take to the airwaves.

9 MIN READ

“I had no intention of getting into radio,” he says. “Print reporters started interviewing me and I started getting invitations to be a guest on various radio stations. I became the go-to guy in my area for reporters who needed a home-improvement source. And that did a lot for my business.” —Joe Bousquin is a freelance writer based in California.

About the Author

Joe Bousquin

Joe Bousquin has been covering construction since 2004. A former reporter for the Wall Street Journal and TheStreet.com, Bousquin focuses on the technology and trends shaping the future of construction, development, and real estate. An honors graduate of Columbia University’s Graduate School of Journalism, he resides in a highly efficient, new construction home designed for multigenerational living with his wife, mother-in-law, and dog in Chico, California.

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