Mark Harari, Vice President of Remodelers Advantage, recently posted “The Dilly Dilly Manifesto” on LinkedIn, that, like any manifesto worth its salt, is a must-read. This one is especially so for anyone involved in sales or marketing of … well, just about anything.
It’s one of those bold, laugh-out-loud pieces in which Mark gives us the secret “to darn near everything.” For all his audaciousness, Mark actually has a lot to say. You won’t regret the time spent hearing him out.
It would be a total spoiler to explain the “dilly dilly” part. But here’s one excerpt that most of us need to hear; its the “It’s not about you” part.
It’s amazing how hard it is to not talk about yourself in marketing copy and sales pitches. I say that because it’s everywhere I look. The practice runs rampant across all industries. And yet it’s very preventable. A remodeling contractor’s website I recently reviewed illustrates my point.
The homepage hero shot featured a headline that read:
We Believe Everyone Deserves to Live in Style
That’s nice. I’m glad you believe that. But why should I care what you think?
I don’t know you. And your declaration doesn’t speak to me. I’m certainly not raising a glass to it.
This just a taste. Read more.