That group of young Americans will need a new kind of marketing approach if you’re hoping to sell them a new deck or patio. Forbes contributor Jayson DeMers says 84% of this demographic group trusts neither conventional advertising nor corporations and brands in general. In order to appeal to these buyers successfully, DeMers suggests you use social-media marketing, make sure your marketing is mobile friendly, and make information on your website accessible very quickly. DeMers offers details on these and other strategies. Read More
Selling to Millennials
