Strictly Business: Photographing Your Work

We builders tend to take two kinds of photos: hero shots, which show off the finished project, and CYA shots, which document the nitty-gritty details that get buried in the ground or behind the walls. I’d wager you have a mountain of hero shots, but that you either don’t have or can’t find the CYA shots. I’ll make that bet because I’ve been there. My first experience with job photos involved taking before-andafter photographs of a historic project. I took the early photos myself, but I hired a professional photographer to shoot some attractive exterior shots of the property after the project had been completed. Unfortunately, the photos didn’t quite work out as well as I had hoped, for