Strictly Business: The Nice Customer Niche

What’s your niche? Decks? Kitchens and baths? Apartment remodels? That’s how we tend to think about what business we’re in. However, the success of the custom builder or remodeler depends more on the quality of his or her personal relationship with the client than great skill with cabinets or plumbing fixtures. Yes, it will probably help you get along with someone whose kitchen you’ve just dismantled if you can demonstrate a clear idea of how to put everything back together. But given a choice between doing your hundredth kitchen for a jerk or your first deck for a saint, who wouldn’t pick the deck? After 18 years of trying to figure it out, I’ve concluded that my