Business
Mellow Yellow
Ron Bickel spends about $1,000 a month on Bickel Roofing ads that run in the Yellow Pages in three separate areas in and around Temple, Texas, where his company is located. Bickel calls the handful of jobs that result from these ads in any typical year "a breakeven." The profit he makes on the jobs he gets from those ads more or less pays for them.
2 MIN READ
