Kilz Launches Paint Line with HGTV’s Joanna Gaines

Kilz is helping designers get one step closer to their dreams of an HGTV-style home, thanks to its partnership with Joanna Gains from the popular show Fixer Upper. Magnolia Home by Joanna Gaines is designed a premium interior paint collection with 25 classic shades personally designed by Gaines, with names like wedding band, Ella Rose, and shiplap. The paint is designed to provide stain-blocking and mildew resistance Kilz products are known for on interior walls and ceilings, along with coverage, hide, and touch-up that designers and homeowners will appreciate. Pricing will range from $40 to $50 depending on the sheen; matte, eggshell, and satin are available. magnoliamarket.com