Lead generation company Modernize today announced the launch of Modernize Appointments, a product designed to support smaller contractors who want to grow their business. Modernize specializes in home improvement contractor lead generation services and facilitates over 1.5 million completed home improvement projects each year.
According to a news release from the company, Modernize Appointments will provide contractors with email requests from homeowners for in-home appointments at specific dates and times. The company says the new product will allow small contractors to scale their revenue growth in a predictable way without incurring the costs of traditional marketing methods such as canvassing or lead calls. By freeing up the time and effort it takes to create the lead and set up appointments themselves, Modernize Appointments aims to give contractors the freedom to focus on revenue-generating activities.
“Small contractors often lack both the marketing infrastructure required to generate customers who need the services they provide and the sales infrastructure to work leads produced by marketing services,” CEO of Modernize Jason Polka said. “Our new offering gives contractors, especially smaller ones, the opportunity to capitalize on digital homeowner demand at the best time for their business regardless of their marketing and sales expertise.”