Builder’s Library

Marketing Marketing for Remodelers by Linda W. Case and S. Robert August (National Assoc of Homebuilders, 15th & M Sts., Washington, D.C.; 1987. 207 pages. $28.50 members/$36 nonmembers plus $2.50 handling, paperback) How to Sell Remodeling by Robert M. Gorodess; Craftsman Books, Box 6500, Carlsbad, CA 92008; 235 pages. $17.50. Marketing for Remodelers, written primarily by remodeler and consultant Linda Case, is an excellent reference on selling your work. In fact, it’s so good that I think it has much to offer anyone in the construction (or design) field, not just remodelers. The authors have written very professionally, illustrated their text with a wealth of good photos and anecdotes drawn from almost 100 remodelers around the country, and have chosen