Follow-Up Visits Win Referrals

After nine years in business, we’ve finally found a marketing program that works. Spending money on advertising, press releases, and the rest might be useful for some companies. But because we are small, we put our time and money into a program that gives us the biggest return on investment. Like most remodelers, my best source of business is referrals or jobs from past customers. There’s no substitute for personal contact with former clients to keep my company fresh in their minds. So instead of sending out cards, thank you notes, and Christmas gifts, I regularly go out and visit my past customers. Of course, I can’t walk up to their doors and say, “Hi, I’m here to ask you