Jack Crocker on the Challenges of Design and How to Adapt to Change

In this edition of Big50 Bites, a California remodeler shares his thoughts on working with clients who have bold or questionable design choices and how to accommodate unique requests.

1 MIN READ

In this edition of Big50 Bites, our series that covers the many important topics that impact your Remodeling business, we hear from Jack Crocker, president of Classic Home Improvements in Escondido, Calif. Listen as he discusses the challenges of working with a client that has a bold design vision as well as adapting to technology and a shifting demographic.

“Having almost unlimited flexibility and being able to cater to the non standard becomes the new standard. … the people that aren’t doing that way are probably going to find that less customers are less interested in what was formerly typical.”

About the Author

Erin Ansley

Erin Ansley is a frequent freelancer for Pool and Spa News and Aquatics International. She has been a professional journalist since 2001. When not sleuthing the web for the latest news or calling on sources in the construction industry for the inside scoop, Erin can be found surfing waves along the California coast, challenging her athletic limits in her favorite CrossFit box, playing drums with her indie rock band, and spending time with her daughter and husband.

No recommended contents to display.