Wordtracker (www.wordtracker.com). Wordtracker’s site contains a short tutorial that explains why choosing the right keywords for your Web site will make all the difference in how often search engines present your site to people looking for your products or services. Wordtracker shows how to capitalize on misspelled queries and identify keywords that can boost site traffic. It also has an entertaining live ticker that shows the most searched-for words for the day you visit the site.
eBuilders (www.ebuilders.co.uk/tipsuccess.htm). “If you can’t be good, be excellent!” say these Brits, who specialize in developing Web sites for the home remodeling industry. They also dispense free advice on how to make a Web site successful. (“Keep it clean and tidy. Lose the jerky animations and funky backgrounds.”) And they explain Internet terms such as hits, page views, and unique visitors. They recommend updating content and links at least quarterly.
Search Engine Optimization (sherpastore.com/store/page.cfm/1759). Type in this URL for information on the Buyer’s Guide to Search Engine Optimization Firms: US, UK & Canada, 3rd Edition, by Anne Holland and Jill Whalen. This book can give you a leg up on locating, vetting, and hiring the right Web consultants. It explains different pricing models and how to calculate your return on investment.
Pay-Per-Click Explained (www.payperclickexplained.com/?hop=artdacor). How The Pay Per Click Money Machine Works, by James Munro, is an e-book that contains the equivalent of more than 350 printed pages of facts, tips, and information.