Resolution #1: Conquer the Web It’s tempting to say that having an online presence is more trouble than it’s worth, but forgoing social media, blogs, and online review sites could spell more trouble than accepting their reality and formulating a plan.
“Negative comments can be posted a lot faster online than other ways people communicate,” says McClurg Remodeling & Construction vice president Brian Ciota. He and a number of other industry pros share their experience developing an online strategy in our Business How-To feature Post Routes. Check it out to learn how to set reasonable online goals, manage your online reputation, and bond with your audience.
Social media is an easy way to augment your company web site, and our award-winning feature Social Skills tells you all about what Facebook, Twitter, LinkedIn, and other platforms can and can’t do to help your business. Check out the infographic of how visibility translates to leads, and pay close attention to these tips for attracting new customers online.
Looking for more about reputation management and navigating the tricky world of Angie’s List, Yelp, and other online review sites? Our award- ‘April Issue delves into why you should or shouldn’t pay for online reviews, how reviews affect your search engine optimization, and why remodeling pros stick with Angie even when they don’t want to. Have a bad online review to deal with? You’re not the only one. This how-to will walk you through your reputation management options.
