Average cost of initial investment/fee: $21,050
What did the initial investment fee include? (choose all that apply)
Training 74%
Marketing plan 58%
Exclusive territory 53%
On-site visit(s) 47%
Advertising 37%
Supplies and equipment 32%
Pricing discount 32%
Insurance 5%
Other 21%
Average royalty payment percentages to the franchise company: 7.33%
For what reasons did you purchase or consider purchasing a franchise? (check all that apply)
To diversify for a more steady income 58%
To increase profitability 47%
To increase volume of work 42%
To gain management support from parent company 27%
To provide off-season work for staff 16%
As an exit strategy 16%
Other 12%
What were the most important things to you in looking for a franchise? Initial cost/investment 68%
Return on investment 61% Marketing and advertising support 60%
How well it fit with my existing company 59%
Exclusive territory 46%
Training program 38%
Extent of management support 38%
Access to and discount on supplies and equipment 30%
Other 3%