Sales Leads

A Surprising Way to Generate Good Leads

For generating remodeling sales leads, Facebook proves both effective and inexpensive.

Streamlining Your Deck Business

Year in the Rearview

What Every Remodeling Prospect Wants

How To Get Better Results from Google Ads

Your Remodeling Business May Live or Die on the Internet

Creating Separation: A Simple Recipe for Growing Your Business

Lowe’s and HomeAdvisor Enter Partnership to Help Pros Generate Leads

2020 Top Remodelers: Cost-Per-Lead for Full-Service and Specialty Firms

2020 Top Remodelers: Lead Generation Sources for Full-Service and Specialty Firms

Scheduling for Remodeling Leads

How to Track Lead Metrics

Modernize Partners With Spectrum to Deliver AI-Optimized Leads

Sales and Marketing Metrics of Remodeling Firms

Modernize Announces New Product to Help Smaller Contractors

Remodelers Pile on HomeAdvisor Suit, Add Their Own Gripes About ‘Bogus’ Leads

Remodelers Sue HomeAdvisor, Claiming They Got ‘Bogus’ Leads

Replacement Firms Average 10% on Marketing Spending, Remodeling 550 Indicates

Remodeling Firm Uses Love of Craft Beer to Attract Clients

Remodeling 550: Full-Service Firms Average a 3% Spend on Marketing

2018 Remodeling 550: Cost Per Lead Average Drops

RM550 Preview: The Top Lead Source for Full-Service Firms

The Most Powerful Lead Generator You’re Probably Not Using

Hate Marketing? Learn to Love Instability

Work Scopes, Designs, and Contracts

Check Out the Match.com for Renovating Contractors

Having a Hard Time Selling Entry Doors? Here’s Why.

Want to Create New Leads and a Better Brand? Give.

The Simple Method that Produced $4 Million in Sales in Just 3 Years

7 Reasons Newspaper Advertising Still Makes Sense

Pay Per Lead: The New Way to Advertise in Print

TV Ads Show Surprising Influence Over Customers

Are You Up on the Latest in Online Home Services?

Why You Shouldn’t be Afraid to Say No to a Sale

To Sell More, Offer Fewer Options

Banish Bad Leads With This Trick

RM550: How Top Replacement Contractors Find Their Leads

RM550: How Top Replacement Contractors Get Their Leads

Six Signs of a Potential Bad Client, and Four the Prospect Will Be Great

New Online Home Improvement Database Focuses on Customer Service

Is Sales All About Manipulating? Yes—in a Good Way

New Poll Shows What Consumers Want from Your Website

What’s Going on with Angie’s List?

Repair Wars: The Expanding Role of Online Home Services

Google Enters an Already Crowded Home Services Market

Top 10 Most Productive Lead Generators

Tips for Successful Customer Negotiation

Two ‘No Brainer’ Lead Gen Tools Contractors Aren’t Using

Fewer Ads Help Angie’s List Swing to 1Q Profit

Amazon Takes on Role of Middleman for Contractors

Are Your Prospects Ignoring Your Voicemail Messages?

Can Contractors Still Use Radio Ads to Generate Leads in the New Digital World?

Reinvented Firm Changes the Lead Generation Game

10 Ways to Get the Most Bang From Your Home Show Investment

Not All Home Shows Are Created Equal

Lead the Way

Do Free Estimates Spur Sales?

Unleash Your Sales and Marketing Superpower: Lead Generation

Make Your Blog Headlines Pop

More Than Your Average Sign

5 Keys to Successful Lawn Signs

If Time Is Money, Why Are You Still Offering Free Estimates?

Six Ways to Boost Referral Leads

Bad Weather Is Open Season for Exterior Contractors

Budget Carefully for Canvassed Leads

When Home Improvement Sales Fail to Deliver the Promise

How Many Leads Are Enough?

When Is Someone a ‘Client?’ Later than You Might Think

You Want It Done When?! Here’s How to Respond

Bad Roof Installations Offer Benefits—for Other Contractors

When a Good Angie’s List Promotion Goes Bad—Fast

Edge Out Lazy Competitors by Following Up

New Online Service Takes Targeted, Transactional Approach to Remodeling

Replace the Rehash With Customer Service

Homeowners Are Online. Are You Optimized and Ready for Them?

EPA Expands Oversight of Lead-Paint Rule

The Real Deal: Tapping Real Estate Agents as a Lead Source

Power Players: Women Are Waiting for Your Sales Call

So You Have a Lead. Now What?

Website Lead Shelf-Life: Short. Your Time to Act: Now

New Year’s Business Resolutions You Can Keep in 2014

No Work; Now What? Winans Shows the Way

Marketing is a War Zone. Do You Have the Tools You Need to Survive?

Trick Question: Which Matters More, Sales or Marketing?

Evaluating Marketing? Stick to Facts, Not Feelings

In Email Marketing, How Good Should Your Results Be? Here Are 5 Benchmarks

Attract Younger Customers by Adapting Sales Methods

What to Put on a Lead Sheet: Two Experts’ Advice

How to Increase Video Exposure Without Breaking the Bank

In-Bound Marketing Software Helps Nurture Potential Clients

Leads for the Asking: Building Referral Business

How Using Core Values as a Touchstone Leads to Profits

The Leads Are Out There, Just Shift Your Sales Perspective to Get Them

Tablet Computers Are Becoming an Essential In-Home Sales Tool

Get Your Projects Into Clients’ Hands

One Remodeler’s Home Tour Brings in Leads

You’ve Already Got Your Best Source for Leads

Seller’s Market: In the Hiring Race, Today’s Sales Candidates Are in the Driver’s Seat

Want TV Exposure? This Remodeler Buys It

Is He Really a Lead Carpenter?

CertainTeed Partners With Angie’s List

So You Want to Build Your Company on Referrals …

Listen With a Discerning Ear

Remodeling Company Gives Exterior Division Another Chance

Avoid These Three Selling Mistakes To Increase Lead Conversion

The $4.7 Million Client

This ‘Probability Matrix’ Can Help You Meet Your Goals

Get Rid of Vendor Links Once and for All

Involve Your Team In Goal Setting

Commercial Projects Provide Lessons in Project Management

What Daily Information Do Replacement Contractors Need To Ensure Their Business Is Thriving?

Remodelers Continue To Debate Intentions of Angie’s List

Staying Power: Ways To Keep Canvassers Motivated and Loyal

How To Know When It’s Time To Grow

Here’s a Simple Way To Track Lead Sources

Letter to the Editor: Angie’s List Doesn’t Care About Contractors

The Ticking Clock: How Long Do You Have To Sell a Job in One Visit?

How To Recognize the Traits of the Price-Driven Consumer

No Going Back: Mastering the One-Call Close

Anniversary Signs Both Celebrate and Bring in Leads

Marketing Pre-Purchase Consultation to Real Estate Agents

Creating a Strategic Plan for Aggressive Growth

The Key To Converting Web Leads? Rapid Response

In Today’s Social Media World, Are One-Leggers Still To Be Avoided?

Cloud Control: Access to Project Info Made Easy

Eyeball to Eyeball

Attitude Adjustment: Dealing With a Complainer Salesperson

RMLC Panelists Share Social Media Success Stories

Don’t Compete — Differentiate

Understanding Features vs. Benefits

Test the Waters Before Selecting Media

How To Convert Website Visitors to Leads

Hail Tracking Is Key To Swift Storm Damage Response by Roofers

First Dibs: Why Canvassing Leads Are So Attractive

First Dibs

This Prospect’s Not a Good Fit. What Now?

The Basics of Online Review Sites

Are Internet Leads Different From Other Leads?

How To Sell a Home Show Lead

Getting Past Consumers’ Hesitancy to Buy

Follow the Money: Figuring Out the Real Purpose of Angie’s List

8 Stages of Sales Success: A Step-by-Step Process for Selling

Where It’s At: Make It Now, Not Later, With Early Buying Cycle Buyers

Talk First, Measure Later To Get the Most From Your Showroom

Business How-To: Measure and Analyze Leads

Websites That Deliver

We Can Work It Out: Overcoming Sales Obstacles

Who Qualifies Leads? Refining the Lead Intake Process

Case Study: Neil Kelly Home Performance Division

Going Viral: Viral Marketing Tips for Remodelers

The Long Hello: The Value of Connecting With Consumers Long Before They Are Ready to Buy

In Sales, Know When It’s Time to Switch Tactics

The Leads Are No Good: What’s at Fault? The Quality of the Lead, or the Expertise of the Sales Rep?

Wrong-Headed: Avoid These Marketing Mistakes

Guaranteed Delivery: Use PPI to Guarantee Return on Print Ads

On the Lookout: New Lead Sources Produce New Business

A Strategy to Recover Unsold Leads, Part 2

Power of Suggestion: Remodelers Manage Service Referral Requests in Many Ways

A Strategy to Recover Unsold Leads, Part 1

The Life of Brian: Brian Elias Receives the 2012 Fred Case Entrepreneur of the Year Award

Get Out There: Boost Your Marketing Efforts to Keep Leads Flowing

The Old & the Textless: Texting As a Means to Connect With Younger Clients

Dance With Me: Create Endorsement Programs With Like-Minded Business Owners

VisApp Interactive Design Visualizer Boosts Lead Generation

Strategic Shift: How One Remodeling Company Worked to Create a New & More Robust Marketing Plan

Talk of the Town: How Free Publicity Is Raising the Profile of a Young Remodeling Company

Mutual Benefit: Connecting With Real Estate Agents

Generate New Business: Home Maintenance Services Supply Your Best Leads, Part 2

Generate New Business: Home Maintenance Services Supply Your Best Leads, Part 1

Really? Musings on Lead Generation & Professionalism

Really? Musings on Lead Generation & Professionalism

Need More Leads? Tips for Growth

Four Seasons President Sees Sunroom Comeback

Home Improvement Business Model Same But Different

Pulled Permits as a Source of Leads

Referrals by Design: Transform Accidental Referrals Into a Sure Thing

Houzz Calls: Sparking Homeowner Interest by Posting Photos on Houzz.com

Remodeling Work on Loan: Foreclosure Repair Program for Remodelers

The Psychology of Persuasion: Techniques You Can Use in Your Sales Process

Sales Manager Duties Sometimes Include Running Leads

Surefire Social Acquires Rival, Set To Grow

Don’t Make a Gender Blunder: Tips for Selling to Women

Decision Time: Survey Looks at How Consumers Choose a Contractor

It Pays to Sleuth: Pre-Screen Clients for Less Hassle Down the Road

How Raw Leads Convert To Revenue

5 Secrets to Landing New Customers

Make Your Company a Star With a YouTube Channel

Using Craigslist to Generate Leads at Minimal Cost

Creating Separate Brands for Two Divisions of a Company

Fast-Growing Window Companies Benefits from Brothers’ Experience

House Party: How to Set up an Open House

Long Goodbye: Turn a Negative Remark Into a Learning Experience

Map Quest: Project Map Highlights Company’s Local Reach

Trading Leads: Two Remodelers Reciprocate Leads

Proactive and Positive In the Face of Recession

Sales Alchemy: Getting Prospects off the Dime

Lead-Gen Lesson: Training Clients in Lead Generation

At Your Service: Unsung Heroes

Turn Up Your Walk-In Traffic

Cold On Cold Calling

Sunday’s Sales Power

Show & Tell: Exhibiting at a Home Show

Lead Equation: Mapping a Remodeler’s Lead Sources

Lists Serve: Use A List Service to Help Find Leads

Data Dream: Using Google Analytics to Analyze Your Website

Likeable Expert: Raise Your Profile

Diving for Data: Remodeling Forecasts

Connect With Your Clients: An Interview With Chris Marentis

Learn to Market Around The Onslaught of Political Advertising

Numbers Game: Remodeling Benchmarks

Image Adjustment: Offering Project Packages to Extend Your Reach to New Clients

Contact Clarity: A Form for Gathering Information From Prospects

Everyone Sells: Getting Your Whole Team Involved in Lead Gen

Honest Assessment: When Giving Your Opinion Doesn’t Cost You the Job

Wooing Clients: Courtship vs. Seduction

Leads Flow Back To Their Source

When Canvassing Fails

Set Sales Appointments That Stick

First Contact: Tips for Making a Positive First Impression With Your Voice Mail Greeting

How To Canvas For Leads Year Round

Campaign Season: How to Build a Marketing Campaign

Inbound for Success: Generate Leads Using an Inbound Marketing Strategy

Good, Better, Best: Help Your Sales Reps Identify Quality Leads

Marketing Success Means Many Leads Of Many Kinds

The 2011 Replacement 100

The Handyman Can: Referral Reward Program Gives Clients a Handyman for a Day

Traffic Lesson: A Coffee Shop Shows How to Turn Adversity Into Opportunity

Event Marketing For The Daring

Clients for Life: Building a Client Relationship for the Long Term

Making Assumptions: Don’t Let a First Impression Fool You

Waiting Game: Actively Pursue Leads, Don’t Wait

Focus on Families: RRI Suggests Families as Top Remodeling Prospects

Super Size It: Advertising Using Billboards

In the Gutter: Free Gutter Cleaning Promotion Helps Remodeler Connect With Past Clients

Make More Money By Controling The Growth Of Your Building Business

The Daily Leads Waterfall Graph, An Essential Marketing Tool

Good Word: How to Reward Clients Who Get You New Business

Show-Offs: Ways to Maximize Your Impact at Home Shows

Recasting the Web: Two Remodeling Company Website Redesigns

Banking on Work: Working on Foreclosed Homes

Read All About It: Book Giveaway Helps Draw in Interested Homeowners

At Your Service: Invited Guest

A Festive Finish: How to Host an Event at a Client’s Home

Hunting & Gathering: Using a Customer Interest Form

Benchmark: Lead Me

Just Say No: Recognizing When a Prospect Is Not a Good Fit

Giving It Away: It’s Time to Dispel the Free-Estimate Myth

How To Read Your Sales Prospect Just By Looking Around

Pre-Programmed: Partnering With Vendors and Trade Contractors to Share Marketing Expenses

Do Your Homework: Using Zillow.com to Gather Real Estate Information

Business

Booking Sales: Using a Presentation Book to Inform Clients About Your Company

Predicting Sales: Use This Dashboard to Help You

Great Managers Hire Great Managers

First Impressions

Design Challenge: Using a Design Contest to Bring in Leads

Back to Sales Basics: Act as an Adviser to Clients to Build Trust

The 2010 Replacement 100

Micro Marketing Makes Nieghborhoods Your Home Turf

High-Stakes Bidding: Even Upscale Clients Are Asking for Competitive Bids

Commercial Connections: Diversify by Taking on Commercial Projects

Forget Tupperware: One-Hour Design Parties Offer a Low-Key, Low-Cost Way to Pique Homeowner Interest

Creative Competitions: Fun Contests Engage Clients After Their Project Is Complete

Wooing Architects: Joining the AIA to Garner More Work

Radius Marketing: Using JobSiteMailing.com for Marketing Programs

Have I Got a Guy for You: Referral Programs

It’s Who You Know: Make Your Marketing Personal

Party Planners: Remodeling Company Organizes Client Post-Project Celebrations

Scope of Work: Educate Subs and Vendors About Your Company’s Services

Buzz Factor: Remodelers Experiment With Sales-Free Community Events

Careful Customer Inquiry Management Means More Appointments

Strength in Numbers: Professionals Band Together to Generate Leads

Kitchen Sink: Changes to Kitchen Remodeling During the Past Couple of Years

Radio Waves: Building Brand Using Radio Advertising

Getting to Know You: Finding Your Ideal Client

Home Show Success

Determining Client Suitability

Keeping Client Relationships Strong

Making Staff Aware of the Big Picture for Your Company

See the Potential

The More Marketing You Do, The Likelier You Are To Reach Prospects

How Reading Homeowner Trends Can Advance Your Company

How To Manage, Motivate and Lead

Ahead of the Curve

Set Sales Expectations for Success

Sales Simplicity Customer Relationship Management Software

Home-Repair Checklist Gives Remodeler a Foot in the Door

Pursuing Goverment Contracts

Ask the Expert: Effective Client Follow-up

Sales School 101: The Case for Touching Base

Staying on Point During the Recession

Online Leads: An Informal Q&A with ServiceMagic

Building Your Own Lead-Generating System

Lead-Generation Services: Make Me a Match

Contractor Comparison Form for Homeowners

Quick Action Converts Purchased Leads To Appointments

From Salesperson to Sales Manager ó Transitioning to a New Role

With Social Media, Remodelers Who Friend Now Will Sell Later

For This Remodeler, an Interactive Anniversary Celebration

Ending the Year With a Bang

The 2009 Replacement 100

Door-to-Door Canvassing is Not For the Faint of Heart

Two-Person Sales Calls

How to Make a Referral Book

Is the Lead Carpenter System for You?

When It’s Worth It To Put Your Ad On the Top of the Page

Meet Your New Competitors ó and Bid Like Them

Mid-Process Remodeling Events Draw Big Crowds

Out of the Dark

How To Be Where The Eyeballs Go

Respectable Third Quarter

How To Get More Canvassing, Event and Store Leads

New-Client Insight

Getting Client Feedback

Membership Advantage

Fewer, Smaller Jobs Make Motivating Salespeople Tougher

How Personal Contacts Become Business Contracts

States Seek To Regulate Promotional Mail

Don’t Lead Me On

Novice Competitors? Proof of Standards

Refueling the Pipeline

New Jobs Needed for a Tulsa Turnaround

Networking Provides Leads and Support

A Date with New Business

Consistent Messaging Builds Brand

Don’t Rush the Recovery

Billboards Do the Trick for This Remodeling Company

Cross-Marketing Groups Expand Remodelers’ Reach

Remodel or Move Calculator

Today’s Best Marketing Approaches Take Time and Not Much Money

Persistence and Patience Pay Off

Remodeling Love Connections

What Makes an Effective E-Mail Newsletter?

“Belly-to-Belly” Marketing Yields Best Payoff for Creative Remodelers

Doing Less in 2009…?

Marketing Strategies No Longer Working…?

Marketing Strategies That Are Working…?

If You Could Start Over…?

Wish You Had Done More? And How Will You Do More?

The Tough Questions Introduction: Meet the Panel

The Tough Questions: Meet the Panel

Start Right

Maintaining Leads in a Tough Economy

Online Lead Sheet

Collaborate to Increase Sales

Get Your Team Members Networking to Gather Leads

How to Win Prospects’ Trust Even if You Don’t Have References From Past Clients

Greater Competition Makes These Remodelers More Committed Than Ever to Home Shows

In Sales Attitude Is Everything

Tight Money, Tough Customers

How To Manage Sales Superstars

Track Your Business With a Dashboard

Homeowner Seminars

Reach Out to Past Clients

Lead Tracking Plus

A Las Vegas Remodeler Turns to the Foreclosure Market for Potential Leads

Never Have Aggressive Budgeting and a Detailed Marketing Plan Been So Important

Photos Help Sell Your Work

Grow Your Remodeling Business Even in a Downturn

Defining Your Niche Can Help in Downtimes

Connecting With Upscale Clients Through Art-Related Events

Closely Monitoring Marketing to Generate Leads That Offer Best Fit

Special Challenges Face Specialty Contractors

Mix It Up

New Directions

Define and Sell

Building Trust With Older and Multicultural Homeowners

To Generate Strong Leads, Get on the Phone

Pipeline Management

When Rivers Run Dry

Sales Lessons

Getting Serious About Marketing

Generating Sales Leads in a Tough Market

Successful Selling in a Tough Economy

Networked to the Nth

Train to Retain

Unstoppable

Booth Duty

Why Consider Offering Financing…

Don’t Hesitate to Call Your Clients

Feed the Need

When it Rains

Bona Fide ‘No’

I, We, My

Run Ragged

Shake It Up

Prospective Sales Leads

Contractors publicize with radio

How To Fine Tune Your Marketing Strategy

The Producers

Street Smarts

Check the Metric

Sit A Spell

Looking Back at Job Leads

One for the Money

Cutting Through the Static

The 2007 Replacement 100

Walk the Walk

Save Time With a Lead Sheet

Dialing for Dollars

Call Your Broker

Make the most of internet leads

And The Winner Is…

A for Attitude

Short and Sweet

Building a Client Base

Creating a good marketing plan

One-Man Decking Crew Sells Hard in West Coast Market

2007 Roofers Roundtable

Spending on Marketing

Sites to See

Point of Pride

A Simple Question

Actions to keep business strong

The Year Ahead

Canvass Kings

Habitual Offender

Canvass Pros

On the Record

Marketing Strategies

Ante Up 2

The 2006 Replacement 100

Come Out Slugging

Old Gold

Dollar Signs

Buttoned Up

Different Folks, Different Strokes

Prevent Errors With a Quality-Control Checklist

Pacesetter’s Perfect Storm

Color Blinded

Knock Knock 2

Raving Fans

Proper employee placement is key to success

Tools for Tracking Performance

Current Events

Blind Spots

Comes With the Job

Kiss a Few Frogs

Virtual Gold

Call and Response

Cultivating and managing referrals

Marketing Masters

Refer Madness

What Does a Lead Cost?

Tusk Deep in the Tar

Direct Mail, Part 2

Lead On

Ante Up

Controlling The Job With Purchase Orders

Scoring prospects with a lead sheet

Know Your Stuff

Mix It Up!

Wanted: Sales Showoff

Measure Up

Be Direct

New Life for Old Leads

House Divided

Calculate economic scenarios

To reward clients for referrals or not

Blueprint for Successful Marketing

Be aware of telemarketing rules

First Impressions 4

The 2005 Replacement 100

Keep Walking

Tactics for closing the sale

Profile of Alon Toker

Cold calling can pay off

Marketing Map

Get the Message

Judging the Value of a Referral

Several stages of sales leads

Matching budget to revenue goals

Pay Up 2

Team Sport

A One-Night Stand

Referred Preferred

Sunny Days

The Lead Challenge

Survey of marketing methods

Understanding marketing basics

A remodeling project that fixes up one section of the home can lead homeowners into realizing the rest of the house pales by comparison.

Indy Racer

Face Time

Big Box, Big Leads?

Telemarketing: One Year Later

The 2004 Replacement 100

Managing the Marketing

Close ‘Em Up Or Give ‘Em Back

Relationship Builder

Plan for Leads

It’s a Match

Help Wanted

In Your Face

Scrub Call Lists More Often, FTC Says

Survey Customers Whose Jobs You Didn’t Get

Lead Me On

Dividing Your Marketing Budget Between New Leads & Past Clients

Should the owner sell

Cutting lead costs in half

Assigning leads to your workers

Avoid lead tracking mistakes

Marketing areas to focus on

Calculating a Lead’s Management Hours

Generating leads: source of leads

Tracking Leads

Calculating Lead Costs

Predicting Future Marketing Dollars

Turn Your Lead Carpenters into Salespeople

Siding Companies Try New Tacks

Property Assessment Via the Web

Turning Up Sales in a Downturn

Yesterday’s Weather

How to Prosper in a Down Economy

Strictly Business: Crystal Ball Gazing

Strictly Business: Building Referral Networks

Strictly Business: Two Types of Marketing

Using Lead Carpenters: Four Case Studies

Strictly Business: Rethinking Close-Rate Ratios

Computer Solutions: A Better ACT!

Strictly Business: How Do You Spell REFERRAL?