The thing about social media is either you’re there all the time or you’re invisible. Period. Crickets. The sound of one hand clapping.
If you’re lucky and your phone rings all the time from referrals, great. But if you’re using Instagram and Facebook to create a social media presence and attract new and better clients, the way contributor @sal.the.carpenter (check out his excellent tool tour video here) is having success with, then you need what we in the biz call “content.”
To that end, here is what I’m calling a “Social Media Hand-Off.”
Just in case you think the world shifted off its axis or you think the Essential Craftsman hit me with his Burke Bar, this is not pro-level content for you. It is homeowner-level content for your customers, for you to link to on your Facebook page so it does not have spider webs on it.
In this Social Media Hand-Off, The Money Pit radio show talks about homeowners insurance ideas for making sure the new basement you just put in their house—or addition you put on it—is covered if a pipe bursts or a tree falls on it in the next bomb cyclone.
