Strictly Business: Forecasting Cash Flow

1 MIN READ
STRICTLY BUSINESS If you were to chart cash on hand alongside profits, you would find that their cycles are quite different. A heavy volume of work over a period of several months may produce good profits, but you need lots of cash to pay for materials, labor, and subs. Often, draws do not keep up with expenditures, so despite the profitable work, your bank account is low. The reverse is also true. A string of highvolume months may be followed by a slow period, but because you’re still collecting payments from earlier work, your bank account is flush. Running your company by reacting to the ebb and flow of cash is a quick road to disaster. Only a

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About the Author

Linda Case

Linda Case is founder of Remodelers Advantage, a company providing business solutions through a network of experts and peers. She is the author of "Mastering the Business of Remodeling" and "The Remodeler’s Guide to Making and Managing Money, A Step-by-Step Guide to Creating an Action Plan for Profit in Your Business," among other titles. She originally appeared in REMODELING magazine in 1986 with her column “Image,” which quickly expanded beyond marketing and public relations topics to cover every aspect of a remodeling company’s business practices. She retired in 2011.

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