Nina and I were in London recently on another theater-focused trip. The coordinator of the trip, a retired theater professor, had us seeing 12 shows. We added on two more, so we saw 14 shows in 13 days. You could say we are nuts!
What makes a great performance of a remarkable play? How would you answer that question regarding the performance of your remodeling company?
A Good Script
A play takes some time to be written. There are workshops, readings, and rewrites. As has been said, the play’s the thing.
A typical remodeling company has a process for doing projects, but the process might not be written down. Projects rely on institutional memory, making it so each one is different, depending on who is running it and what they remember of the process. This does not make for stellar reviews.
A Great Theater
The performance of a play is affected by the venue. The same play performed in two unique theaters provides quite different experiences. Variations in the sound, the lighting, the stage, and the seating can make or break the performance.
Often, a remodeling company does not carefully assess the unique challenges that a home and its occupants entail. This creates stress for everyone as the project unfolds, even if the remodeling company has a good process.
A Stellar Cast
The right actors, given a good script and a great theater, can bring to life a story so effectively that the audience is mesmerized. There is no separation between the production and the audience. Time passes so quickly that the audience is amazed when the play ends and reality is once again in sight.
A remodeling company’s workforce delivers on the promises the company makes to its clients. This is where the client can either feel smart for having engaged the remodeling company or feel stupid for having done so.
A Focused Director
A clear vision presented by a competent director helps all involved in the production stay on point. The lack of this can result in good intentions gone astray.
A remodeling company owner must have a sense of purpose and focus. All involved in the company depend on this to help them stay on course. When this is missing, bad, or inappropriate, choices get made by the employees of the company, resulting in unsatisfied clients.
It can be fruitful to check in with your audience—your clients—and look at their reviews of your company’s performance. If the reviews are not as good as you want them to be, work with your team to bring them up to snuff.
We were lucky with the choices our London trip coordinator made for us attendees. The varied production all brought us entertainment and insights we would not have had otherwise. May your clients feel the same way about your company’s performance.