Stephen Wilson
Direct Mail: Making Your Phone Ring
With so much messaging out there that gets ignored, it’s important to aim carefully to reach the right customers when and where they want to be reached. Then the challenge is getting those customers to respond to the message. By attending this seminar, remodelers will be able to understand the overall objectives of direct mail marketing, branding, top-of-mind recognition, and generating leads. Wilson will cover how to develop a successful direct mail campaign by profiling your client base, developing a list, and designing and messaging your piece.
Direct Mail: Making Your Phone Ring
With so much messaging out there that gets ignored, it’s important to aim carefully to reach the right customers when and where they want to be reached. Then the challenge is getting those customers to respond to the message. By attending this seminar, remodelers will be able to understand the overall objectives of direct mail marketing, branding, top-of-mind recognition, and generating leads. Wilson will cover how to develop a successful direct mail campaign by profiling your client base, developing a list, and designing and messaging your piece.