Resolution #3: Broaden Your Market Being able to identify your ideal client is an important part of running a successful business, but sometimes stepping out of that comfort zone can reveal a new clientele ready for your services.
If you already try to incorporate universal design elements into your projects, maybe it’s time to tackle full aging-in-place or accessible design jobs. Whether it’s a new venture or an extension of what you already do, Easy Access offers insight into how to sell universal design, including how to broach the subject with older clients, words and phrases to avoid, and how to discuss marketability.
Or, could opening a handyman division be your path to increased revenue? Remodeler Steve Gray says adding a handyman division was one of the best business decisions he ever made. In sharing his story, Gray says the option helps foster relationships with existing clients and improves cash flow for Indianapolis-based Steve Gray renovations. Remodeler Craig Postlewait adds that by branding his handyman division separately from his design-build company, he’s able to attract a wider variety of customers. “People who want a big addition won’t call a handyman, and people who want a handyman won’t call a design/build company,” he says. However, when he meets with clients, he presents both companies.
But make sure you’ve got the right point of view about small jobs. Is a “small” job defined by price or scope of work? Whether it’s complexity or size that you’re focused on, this article reminds you to always consider efficiency first.
