Resolution #4: Be a Show Off Word of mouth is a big sales tool, but instead of relying on what people hear about your company, how about letting them see it with their own eyes? From creating a guest list and sending invitations to clean-up and follow-up, A Festive Finish gives you a step-by-step guide to host a post-project showcase in your client’s home, and three remodelers share their experiences and advice in our House Party how-to on hosting an open house.
Eddie Casanave can give you some tips too. The owner of Distinctive Remodeling in Garner, N.C., is also a chef. When the tool belts are put away, he pulls out his chef’s coat to host a dinner party in his clients’ newly completed kitchens. Learn more about how he does it in his 2013 Big50 bio.
If you’re looking for something that doesn’t intrude on your clients’ homes, think about exhibiting at a home and garden show in 2014. Show & Tell gives you the scoop on what you need to know.
