Resolution #5: Track Your Leads Knowing where or how your clients heard about your company is an important part of sales and marketing, since it lets you know which of your publicity efforts are working (or not). If you’re not already tracking leads, or if you want to improve your methods, check out our how-to, Feed the Machine, talks about the importance of lead tracking, how to do it, and details on cost per lead.
Have you discovered that word-of-mouth is your primary driver? Thank your clients for their good words with some ideas from this article about setting up customer rewards programs. And if you think lead tracking and word-of-mouth aren’t important, talk to Lori Bryan, vice president and COO at Marrokal Design & Remodeling in San Diego. She tracked $4.7 million worth of work over 12 years back to one $100,000 project. Read their impressive story.
