Prequalifying Leads

Streamlining Your Deck Business

A successful builder explains how the use of repeatable processes and standard details has helped his company eliminate errors and boost profits.

Your Remodeling Business May Live or Die on the Internet

Remodelers Pile on HomeAdvisor Suit, Add Their Own Gripes About ‘Bogus’ Leads

Remodelers Sue HomeAdvisor, Claiming They Got ‘Bogus’ Leads

Work Scopes, Designs, and Contracts

Check Out the Match.com for Renovating Contractors

Too Many Leads? Use Filters to Get Fewer, Better Prospects

Trick Question: Which Matters More, Sales or Marketing?

What to Put on a Lead Sheet: Two Experts’ Advice

In-Bound Marketing Software Helps Nurture Potential Clients

Leads for the Asking: Building Referral Business

The Leads Are Out There, Just Shift Your Sales Perspective to Get Them

Listen With a Discerning Ear

Avoid These Three Selling Mistakes To Increase Lead Conversion

The Key To Converting Web Leads? Rapid Response

The Basics of Online Review Sites

Get Real: Construction Cost Cheat Sheet for Clients

Client Visions: ArtiCAD MyRoomPlan Software

Overcommunicate: Taking the Jobs That Nobody Else Wants & Making Them Profitable

Including Project Pricing Online to Help Qualify Customers

What Makes a Good Website?

5 Secrets to Landing New Customers

Using Craigslist to Generate Leads at Minimal Cost

Sales: Back to Basics

Map Quest: Project Map Highlights Company’s Local Reach

Pitch-Perfect: How to Run a Sales Meeting

Lead-Gen Lesson: Training Clients in Lead Generation

Show & Tell: Exhibiting at a Home Show

Contact Clarity: A Form for Gathering Information From Prospects

Wooing Clients: Courtship vs. Seduction

Inbound for Success: Generate Leads Using an Inbound Marketing Strategy

Work the A-List: Tips for Direct Mail Campaigns

Good, Better, Best: Help Your Sales Reps Identify Quality Leads

Making Assumptions: Don’t Let a First Impression Fool You

Loan Star: Securities-Backed Lending for Upscale Clients

Hunting & Gathering: Using a Customer Interest Form

Just Say No: Recognizing When a Prospect Is Not a Good Fit

Do Your Homework: Using Zillow.com to Gather Real Estate Information

Business

First Impressions

Design Challenge: Using a Design Contest to Bring in Leads

Prize Payback: Gift Basket Giveaway Draws Homeowner Attention at Home Shows

Feast and Famine: As Work Starts to Pick up, Resist the Temptation to Take Any and Every Job

Five for the Road: Staying Strong in a Down Economy

X Marks the Spot: Online Map Plots Projects

Grassroots. Good Neighbors. Blue Skies: Exterior Open House Piques Neighborhood Interest

Strength in Numbers: Professionals Band Together to Generate Leads

All Business Is Hyperlocal

Marketing to the New Remodeling Client

Determining Client Suitability

Event Marketing Success Is All About Careful Planning

Don’t Bank on It

Staying on Point During the Recession

Online Leads: An Informal Q&A with ServiceMagic

Lead-Generation Services: Make Me a Match

Contractor Comparison Form for Homeowners

Quick Action Converts Purchased Leads To Appointments

Providing Homeowners With Remodeling Cost Ranges

Remodelers Spot Opportunity in Little-Understood FHA Renovation Loans

New-Client Insight

Don’t Lead Me On

Remodel or Move Calculator

These Practical Tips Will Help Remodelers Get More Bang from Their Home Show Bucks.

Online Lead Sheet

Green Gatekeeping to Help Remodelers Target Their Sales Presentations

Remodelers Venture, Slowly, Into the Social Networking Marketing Arena

Track Your Business With a Dashboard

Tips for Moving Prospective Buyers Off the Fence ó Quickly

Effective Low-Tech Marketing

Checking Client Finances

Referral Programs

Educating Clients About Finding the Best Fit

Use a Points System to Qualify Leads

Save Time With a Lead Sheet

Habitual Offender

Prevent Errors With a Quality-Control Checklist

Refer Madness

Blueprint for Successful Marketing

Closing the sale and asking for referrals are the last steps of the selling cycle

Marketing areas to focus on

Generating leads: source of leads

Good Guide

Strictly Business: The Nice Customer Niche

Strictly Business: Effective Call Screening

Strictly Business: Rethinking Close-Rate Ratios

Working Smarter With Lead Carpenters

Big Bang Low Bucks Marketing

Planning for Growth

Taking Care of Business

Selecting Quality Customers: The Art of Prequalification