Sales Leads

A Surprising Way to Generate Good Leads

For generating remodeling sales leads, Facebook proves both effective and inexpensive.

Streamlining Your Deck Business

Year in the Rearview

What Every Remodeling Prospect Wants

How To Get Better Results from Google Ads

Your Remodeling Business May Live or Die on the Internet

Creating Separation: A Simple Recipe for Growing Your Business

Lowe’s and HomeAdvisor Enter Partnership to Help Pros Generate Leads

2020 Top Remodelers: Cost-Per-Lead for Full-Service and Specialty Firms

2020 Top Remodelers: Lead Generation Sources for Full-Service and Specialty Firms

Scheduling for Remodeling Leads

How to Track Lead Metrics

Modernize Partners With Spectrum to Deliver AI-Optimized Leads

Sales and Marketing Metrics of Remodeling Firms

Modernize Announces New Product to Help Smaller Contractors

Remodelers Pile on HomeAdvisor Suit, Add Their Own Gripes About ‘Bogus’ Leads

Remodelers Sue HomeAdvisor, Claiming They Got ‘Bogus’ Leads

Replacement Firms Average 10% on Marketing Spending, Remodeling 550 Indicates

Remodeling Firm Uses Love of Craft Beer to Attract Clients

Remodeling 550: Full-Service Firms Average a 3% Spend on Marketing

2018 Remodeling 550: Cost Per Lead Average Drops

RM550 Preview: The Top Lead Source for Full-Service Firms

The Most Powerful Lead Generator You’re Probably Not Using

Hate Marketing? Learn to Love Instability

Work Scopes, Designs, and Contracts

Check Out the Match.com for Renovating Contractors

Having a Hard Time Selling Entry Doors? Here’s Why.

Want to Create New Leads and a Better Brand? Give.

The Simple Method that Produced $4 Million in Sales in Just 3 Years

7 Reasons Newspaper Advertising Still Makes Sense

Pay Per Lead: The New Way to Advertise in Print

TV Ads Show Surprising Influence Over Customers

Are You Up on the Latest in Online Home Services?

Why You Shouldn’t be Afraid to Say No to a Sale

To Sell More, Offer Fewer Options

Banish Bad Leads With This Trick

RM550: How Top Replacement Contractors Find Their Leads

RM550: How Top Replacement Contractors Get Their Leads

Six Signs of a Potential Bad Client, and Four the Prospect Will Be Great

New Online Home Improvement Database Focuses on Customer Service

Is Sales All About Manipulating? Yes—in a Good Way

New Poll Shows What Consumers Want from Your Website

What’s Going on with Angie’s List?

Repair Wars: The Expanding Role of Online Home Services

Google Enters an Already Crowded Home Services Market

Top 10 Most Productive Lead Generators

Tips for Successful Customer Negotiation

Two ‘No Brainer’ Lead Gen Tools Contractors Aren’t Using

Fewer Ads Help Angie’s List Swing to 1Q Profit

Amazon Takes on Role of Middleman for Contractors

Are Your Prospects Ignoring Your Voicemail Messages?

Can Contractors Still Use Radio Ads to Generate Leads in the New Digital World?

Reinvented Firm Changes the Lead Generation Game

10 Ways to Get the Most Bang From Your Home Show Investment

Not All Home Shows Are Created Equal

Lead the Way

Do Free Estimates Spur Sales?

Unleash Your Sales and Marketing Superpower: Lead Generation

Make Your Blog Headlines Pop

More Than Your Average Sign

5 Keys to Successful Lawn Signs

If Time Is Money, Why Are You Still Offering Free Estimates?

Six Ways to Boost Referral Leads

Bad Weather Is Open Season for Exterior Contractors

Budget Carefully for Canvassed Leads

When Home Improvement Sales Fail to Deliver the Promise

How Many Leads Are Enough?

When Is Someone a ‘Client?’ Later than You Might Think

You Want It Done When?! Here’s How to Respond

Bad Roof Installations Offer Benefits—for Other Contractors

When a Good Angie’s List Promotion Goes Bad—Fast

Edge Out Lazy Competitors by Following Up

New Online Service Takes Targeted, Transactional Approach to Remodeling

Replace the Rehash With Customer Service

Homeowners Are Online. Are You Optimized and Ready for Them?

EPA Expands Oversight of Lead-Paint Rule

The Real Deal: Tapping Real Estate Agents as a Lead Source

Power Players: Women Are Waiting for Your Sales Call

So You Have a Lead. Now What?

Website Lead Shelf-Life: Short. Your Time to Act: Now

New Year’s Business Resolutions You Can Keep in 2014

No Work; Now What? Winans Shows the Way

Marketing is a War Zone. Do You Have the Tools You Need to Survive?

Trick Question: Which Matters More, Sales or Marketing?

Evaluating Marketing? Stick to Facts, Not Feelings

In Email Marketing, How Good Should Your Results Be? Here Are 5 Benchmarks

Attract Younger Customers by Adapting Sales Methods

What to Put on a Lead Sheet: Two Experts’ Advice

How to Increase Video Exposure Without Breaking the Bank

In-Bound Marketing Software Helps Nurture Potential Clients

Leads for the Asking: Building Referral Business

How Using Core Values as a Touchstone Leads to Profits

The Leads Are Out There, Just Shift Your Sales Perspective to Get Them

Tablet Computers Are Becoming an Essential In-Home Sales Tool

Get Your Projects Into Clients’ Hands

One Remodeler’s Home Tour Brings in Leads

You’ve Already Got Your Best Source for Leads

Seller’s Market: In the Hiring Race, Today’s Sales Candidates Are in the Driver’s Seat

Want TV Exposure? This Remodeler Buys It

Is He Really a Lead Carpenter?

CertainTeed Partners With Angie’s List

So You Want to Build Your Company on Referrals …

Listen With a Discerning Ear

Remodeling Company Gives Exterior Division Another Chance

Avoid These Three Selling Mistakes To Increase Lead Conversion

The $4.7 Million Client

This ‘Probability Matrix’ Can Help You Meet Your Goals

Get Rid of Vendor Links Once and for All

Involve Your Team In Goal Setting

Commercial Projects Provide Lessons in Project Management

What Daily Information Do Replacement Contractors Need To Ensure Their Business Is Thriving?

Remodelers Continue To Debate Intentions of Angie’s List

Staying Power: Ways To Keep Canvassers Motivated and Loyal

How To Know When It’s Time To Grow

Here’s a Simple Way To Track Lead Sources

Letter to the Editor: Angie’s List Doesn’t Care About Contractors

The Ticking Clock: How Long Do You Have To Sell a Job in One Visit?

How To Recognize the Traits of the Price-Driven Consumer

No Going Back: Mastering the One-Call Close

Anniversary Signs Both Celebrate and Bring in Leads

Marketing Pre-Purchase Consultation to Real Estate Agents

Creating a Strategic Plan for Aggressive Growth

The Key To Converting Web Leads? Rapid Response

In Today’s Social Media World, Are One-Leggers Still To Be Avoided?

Cloud Control: Access to Project Info Made Easy

Eyeball to Eyeball

Attitude Adjustment: Dealing With a Complainer Salesperson

RMLC Panelists Share Social Media Success Stories

Don’t Compete — Differentiate

Understanding Features vs. Benefits

Test the Waters Before Selecting Media

How To Convert Website Visitors to Leads

Hail Tracking Is Key To Swift Storm Damage Response by Roofers

First Dibs: Why Canvassing Leads Are So Attractive

First Dibs

This Prospect’s Not a Good Fit. What Now?

The Basics of Online Review Sites

Are Internet Leads Different From Other Leads?

How To Sell a Home Show Lead

Getting Past Consumers’ Hesitancy to Buy

Follow the Money: Figuring Out the Real Purpose of Angie’s List

8 Stages of Sales Success: A Step-by-Step Process for Selling

Where It’s At: Make It Now, Not Later, With Early Buying Cycle Buyers

Talk First, Measure Later To Get the Most From Your Showroom

Business How-To: Measure and Analyze Leads

Websites That Deliver

We Can Work It Out: Overcoming Sales Obstacles

Who Qualifies Leads? Refining the Lead Intake Process

Case Study: Neil Kelly Home Performance Division

Going Viral: Viral Marketing Tips for Remodelers

The Long Hello: The Value of Connecting With Consumers Long Before They Are Ready to Buy

In Sales, Know When It’s Time to Switch Tactics

The Leads Are No Good: What’s at Fault? The Quality of the Lead, or the Expertise of the Sales Rep?

Wrong-Headed: Avoid These Marketing Mistakes

Guaranteed Delivery: Use PPI to Guarantee Return on Print Ads

On the Lookout: New Lead Sources Produce New Business

A Strategy to Recover Unsold Leads, Part 2

Power of Suggestion: Remodelers Manage Service Referral Requests in Many Ways

A Strategy to Recover Unsold Leads, Part 1

The Life of Brian: Brian Elias Receives the 2012 Fred Case Entrepreneur of the Year Award